What is mobile media?
People use their mobile phones today for just about everything and they carry them everywhere. You are not communicating effectively with your prospects and clients, whether you are a business professional or business owner, unless you are communicating via mobile media. The mobile revolution is on and this is how we can all truly stay connected.
Create your message or special offer, select your group and hit send. Even better than that, pick up your mobile phone, type one message like your sending it to a friend but instead send it to your entire group. Imagine sending one message to a group of 5,000 or more!!!
Who is the most important person/business to promote and brand in today’s economy? YOU AND YOUR BUSINESS!!! Personal branding on Facebook, Twitter, LinkedIn and countless other social networks, but how do you brand yourself in the middle of the mobile revolution? Secure your soon to be famous keyword to use with your mobile media short code.
No matter where you go, tell people to text your keyword to your short code and they can instantly receive your contact information and will be connected to your social networks immediately. You can launch the most powerful mobile media branding campaign for your company. No coupons to print or to distribute. Communicate real time with prospects and clients and take branding to a whole new level.
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U.S. mobile advertising rose from $421 million in 2006 to $2.8 billion in 2007. (Source: emarketer)
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Mobile advertising is estimated to grow at an annual average of 45% to reach $28.8 billion within the next 5 years.
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Additionally, over the next 5 years, 52% of major brands are projected to spend 5% to 25% of entire ad budget on mobile marketing. (Source: Visiongain – Mobile Advertising And Marketing 2006-2011)
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There are twice as many active SMS users as active users of email.
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70% of Direct Marketers Association survey takers reacted to SMS messages sent from suppliers, compared to only a 30% success rate for email.
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Acquisition in this space has been extremely active over the past 6 months; Quattro Wireless (Acquired by Apple for $275M), AdMob (Acquired by Google for $750M).
We are at the beginning of the largest and most profitable communication transitions in history. More and more folks are using mobile phones, and the concept of using Social Media and Mobile to connect real time with customers is quickly becoming the norm. Mobile media marketing allows business owners/professionals, regardless of time restraints, experience or education level, the ability to connect rapidly and make a huge difference in their process of driving revenue into their business.